Generali Global Assistance hired Fathom Creative to brand "Iris on Watch," one of their key products. As the designer for the website, I collaborated closely with the creative director and developers throughout the entire process — from initial site mapping and wireframe sketches to the final product refinement.
The design approach embraced a minimalistic and modern aesthetic, ensuring a user-friendly experience that aligns seamlessly with Iris's futuristic mission of "Identity Protection." The result is a website that not only communicates the product's purpose effectively but also engages users with a clean, contemporary design ethos.
You can visit the website HERE.