Generali Global Assistance hired Fathom Creative to brand "Iris on Watch," one of their key products. As the designer for the website, I collaborated closely with the creative director and developers throughout the entire process — from initial site mapping and wireframe sketches to the final product refinement.
The design approach embraced a minimalistic and modern aesthetic, ensuring a user-friendly experience that aligns seamlessly with Iris's futuristic mission of "Identity Protection." The result is a website that not only communicates the product's purpose effectively but also engages users with a clean, contemporary design ethos.
![Website design, it's a mock up of the hero section of the website in a monitor](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/e4586393514eca68fd5548a1_rw_1920.jpg?h=a1c516030b417ed1c2c2060541702e13)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/fc2391047665282cc4b0a803_rw_1920.jpg?h=e9eecf28ad65413879acf33d5bc6a330)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/5f2c2f4f1785a6bc43fe1e32_rw_1920.gif?h=48572d2e0a7a27e1da1ae82b8538b939)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/2630c5b0828c2caed9658789_rw_1920.jpg?h=eb3b80eb86c6dd069c449fb925c23ef2)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/3b8d04a66435c301d228d663_rw_1920.jpg?h=ab0fd146ab498f311df65084cd1532fa)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/3a4adf91b34f31c2b12bdbeb_rw_1920.jpg?h=e56066a916649e8ce22e710a4283caa1)
![](https://cdn.myportfolio.com/22f2fce5b42b9d471ab2ef315cea4509/2e9983854a77278937380c24_rw_1920.jpg?h=affa248c859d53913a343c7990c03204)
You can visit the website HERE.