During my time as a senior designer at Fathom Creative, I had the opportunity to lead a project to revamp FHI 360's top-tier design collateral system and branding catalog in 2014. The aim of the project was to bring new life to the already vibrant FHI 360 brand. To achieve this, we experimented with patterns inspired by the countries FHI 360 originated from.
By incorporating these fresh patterns and complementing them with clean typography and a distinctive grid system, we were able to propel the FHI 360 brand into a new era. The revitalized identity promises to shine for years to come, providing the organization with a visually engaging and contemporary presence.
